If we want to draw in the next generation—people who are thoughtful, capable, and driven by purpose—we need to offer more than a sense of duty. We need to offer an experience that sharpens their thinking, grows their leadership, connects them to something meaningful, and leaves them better for having served.

So—what’s in it for them? The answer should be obvious. When directors walk away from meetings more energized, more equipped, and more connected, that story spreads. And that kind of momentum is exactly what builds a board people want to be part of—and a future worth leading.

In this episode, we ask:

What would need to be true for someone great to want to serve on your board?

We explore what makes service meaningful, how strong boards attract strong directors, and why culture, engagement, and board health are inseparable.

Listen to Episode 13 | Member Connectivity and Meaningful Service: Creating Value in Board Service wherever you get your podcasts—or right here.
– Keri & Richard