In this episode of Build Better Boards, hosts Dr. Keri Jacobs and Richard Fagerlin examine how boards can keep CEO-succession plans alive and relevant. They distinguish emergency “hit-by-the-beer-truck” scenarios from long-term leadership development, and explain why creating a forward-looking CEO “avatar” helps boards hire the right leader when the time comes.
- Differentiate an emergency response plan (short-term stopgaps) from an evolving succession framework focused on strategic needs.
- Review practical steps for keeping successor lists and processes up to date—and why boards should revisit them at least annually.
- Build a CEO “avatar” by gathering input from stakeholders on future skills, behaviors, and experiences rather than copying the outgoing job description.
- Watch for biases that overweight recent performance or single metrics; use a balanced-scorecard mindset when evaluating candidates.
- Develop internal talent broadly while managing expectations, recognizing that high performers may still need outside exposure to become enterprise-level generalists.
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Meet Our Hosts
With unique backgrounds in organizational health and cooperative research, Richard Fagerlin of Peak Solutions and Dr. Keri Jacobs from the University of Missouri bring a wealth of expertise to Build Better Boards.
Their combined experience offers practical, actionable insights that empower co-op boards to navigate challenges, strengthen leadership, and truly thrive.

Richard Fagerlin,
Peak Solutions
